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Romney Social Media

Moneyball for Votes

Jason Putorti | Posted 12.31.2012 | San Francisco
Jason Putorti

Because the ratio of representatives-to-voters is so out of whack, intermediaries have become necessary: unions, lobbyists, special-interest groups, SuperPACs. But social media can break the stranglehold of big money and mass media on our elections.

Twitter Reveals Obama and Romney Are Ignoring Their Best Attacks

Zach Green | Posted 10.31.2012 | Politics
Zach Green

Retweets act as a real-time, national focus group. Each retweet reflects a supporter deciding "I want to spread this." More retweets indicate an issue resonates effectively.

Embracing the Medium: How Presidential Campaigns Use Technology

Lindsay Hoffman | Posted 10.19.2012 | College
Lindsay Hoffman

What surprised me is that the Romney team lags behind the Obama team in overall digital activity. I figured, given McCain's low online profile compared with Obama's in 2008, that Romney would have created a more visible and active presence.

Why Does Obama Get Better Traffic Than Romney? (Conservatives)

Ari Melber | Posted 08.26.2012 | Media
Ari Melber

Mitt Romney is not exactly big on the Internet. Obama nets more supporters and dollars through his online campaign, and draws more traffic in news and search -- one of the rawest indicators of what Americans are looking for online. But is that even a good thing?

Obama's Numbers Flat-lining... Percentages Don't Lie!

Eric Yaverbaum | Posted 08.25.2012 | Politics
Eric Yaverbaum

When I saw these numbers, I immediately thought of Mark Twain, who once said: "There are three kinds of lies: lies, damned lies, and statistics." He meant that facts are one thing, but their interpretation can be quite another.

Obama Is a Master of Social Media -- New App Fuels His Campaign

Eric Yaverbaum | Posted 08.02.2012 | Media
Eric Yaverbaum

In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. It serves as more proof that Barack Obama is a master of the deployment of social media in political campaigns.