While the networks focus on spreading the message of their corporate brand identity, content has become the only brand that matters. If the networks are unwilling to accept this, they will be smashed by a boulder of audience rebellion.
Angry Birds has transfixed the world with its angry -- but cute -- birds launching pigs. Its new game is based in space. But Angry Birds' creative director aims even higher: he wants to get the whole world exercising, with Angry Birds of course.