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Rubicon Project

(VIDEO) Connected TV Will Bestow Internet Powers: Mediavest | Spark's Korenfeld

Andy Plesser | Posted 07.20.2016 | Technology
Andy Plesser

CANNES -- Once, it was a one-to-many medium. But TV is being rebooted. As consumers connect a new wave TV boxes to the internet, the screen in the li...

(VIDEO) Programmatic's Dead, All Hail Advertising Automation, Rubicon Project's Jay Sears

Andy Plesser | Posted 07.18.2016 | Technology
Andy Plesser

CANNES -- It has spent the last couple of years up-ending, shaking up and revolutionizing the buying and selling of advertising - all without, it some...

(VIDEO) 4A's Hill, Pivotal's Wieser Spar Over ANA Report Critical Of Agency Practices

Andy Plesser | Posted 06.23.2016 | Media
Andy Plesser

CANNES - The advertising industry's reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA)...

(VIDEO) Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals

Andy Plesser | Posted 03.15.2016 | Media
Andy Plesser

Two new partnerships linking Rubicon Project with IPG's Cadreon and workflow automation giant Mediaocean are a nod toward more direct programmatic de...

Programmatic Meets Branding - The Science Behind The Art

Advertising Week | Posted 03.08.2016 | Business
Advertising Week

By Oli Whitten, Head of International - Rubicon Project It's being asked a lot lately: Does the automation of advertising compromise the creativity t...

5 Key Takeaways From MWC 2016

Advertising Week | Posted 03.07.2016 | Business
Advertising Week

By Steve Wing, VP of Mobile & Marketplace - International, at Rubicon Project The Mobile influence on our world has reached a tipping point, and it's...

(VIDEO) With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon's Novak

Andy Plesser | Posted 02.19.2017 | Media
Andy Plesser

VIEQUES, PR - With television inventory soon to be sold out, there are billions of dollars on the table.   Unable to spend more on television, big do...

(VIDEO) All Boats Rise On Publishers' Programmatic Partnerships: Rubicon Project's Novak

Andy Plesser | Posted 11.02.2016 | Media
Andy Plesser

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to p...

(VIDEO) Mobile Video Ads Will Boast One-To-One Creativity: Rubicon's Novak

Andy Plesser | Posted 10.15.2016 | Media
Andy Plesser

Mobile is helping push scientifically-accurate programmatic advertising technology to new heights for ad tech vendor Rubicon Project - next up, the co...

(VIDEO) Virool and The Rubicon Project Deliver New Video Inventory to Publishers

Andy Plesser | Posted 09.28.2016 | Technology
Andy Plesser

COLOGNE -  With its recently forged alliance with the Rubicon Project, video adtech company Virool is expanding its publisher relationships around th...

(VIDEO) Automation is Getting Deeper In To Agencies: Rubicon's has Integration w/ Digitas

Andy Plesser | Posted 05.18.2016 | Media
Andy Plesser

It is not just brands that can use "programmatic" tools to buy ads on exchanges. Brands' agencies, too, can use similar technology to buy advance ads...

(VIDEO) CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic "Coop" powered by the Rubicon Project, Jay Sears explains

Andy Plesser | Posted 05.30.2015 | Media
Andy Plesser

AUSTIN -- Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Re...

(VIDEO) Publishers' Pangea Alliance Taps Rubicon To Pool Programmatic Inventory

Andy Plesser | Posted 05.19.2015 | Media
Andy Plesser

LONDON -- News publishers traditionally like to keep hold of their own ad sales operations, selling advertisers on their own unique contextual propert...

Rubicon Project has Programmatic Pacts with News Corp and Viacom, now Turner

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON --  Rubicon Project, an ad automation platform, has inked new deals in the past three months with major publishers including News Corp., Viaco...

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

Andy Plesser | Posted 08.21.2013 | Media
Andy Plesser

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

TechScape: Who Doesn't Want A Smart Ad Server?

Bill_Robinson | Posted 10.08.2012 | Technology

The United States is filled with companies right now all crucially striving to provide the panacea to the online advertising market represented by Google, the big ad agencies and the advertisers themselves who are all trying to figure out this massive, exploding market.