By taking a proactive approach to your sales department, you can ensure your company profits from holiday spending frenzies and gains a new, loyal customer base in the process.
What kind of dissonance is experienced by children who, the day after they learn about the meaning of Thanksgiving, go with their parents to the mall and watch them argue and push others over appliances?
By declining to hear a challenge to New York State's "Amazon law," the U.S. Supreme Court has now helped pave the way for states and localities to collect more of the roughly $13 billion that they're owed each year in uncollected sales taxes on Internet purchases.
Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.
Startups operate differently from companies that have been around for decades. How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.
Check out Tom Falco's cartoons daily at Tomversation.com or at the iPhone app ...
Do you sometimes stray a little beyond your strongest areas? Are there others who can do that piece better than you?
When you are not hitting your growth objectives for your business, it is easy to panic. When members of your sales organization do not seem to have ...
To ensure long-term success, you must engage in a comprehensive examination of your business that includes evaluating the past and "visioning" the future. This process involves what you have done and what you need to do to ensure that it has the "legs" to sustain itself.
Customers want to know " What have you done for me lately?" There is a new store that opens every minute of the hour, and if we want to think global, imagine just how many more are being opened every second of the day.
He was a retired jockey, an old soul who was deeply passionate about his sport. She was a horse trainer who came to the edge of death, but never let go of her dream. Then there was the horse who brought together the soul of his jockey and the heart of his trainer.
Perhaps you need a plumber quickly but don't have the details of anyone locally? Or maybe your computer is playing up and you simply don't have a clue what to do beyond "switch off and on again"? Throw the question out on social media, and you'll be surprised how many people will be only to happy to help.
Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.
Chances are that you most need to advertise when you have the least amount of business, which also happens to be when you have the least amount of funds available to advertise. Been there, done that? Fortunately there are two alternatives.
Some of the smallest U.S. businesses are seeing sales trends turn from positive to negative, according to data on privately held companies from Sagew...