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Sales Leads

Why Phone Calls and Meetings Don't Result in Sales

Ian Altman | Posted 01.23.2014 | Business
Ian Altman

I recently received a sales call from an individual saying he "wanted to setup time to meet with me about his firm." The caller's introduction was vague and gave me no information into what services his firm provided. It turns out the caller was an investment advisor.

Qualified Lead: What's It Mean? (and Why Should Marketers Care?)

John Fox | Posted 08.23.2011 | Business
John Fox

"Just give me a hot lead. Just give me two of the premium leads." All sales leads are not created equal. Who can forget Glengarry Glen Ross and the p...