I've searched my soul for personal thoughts about the attacks in France and have still to figure out how I feel. I know I'm sad, I find the events tragic and discouraging, but beyond that, I don't know.
After Hurricane Sandy, the retail industry quickly began assisting those who have had their homes and lives damaged. Some are boutiques that regularly give to charity and made special donations; others are larger corporations donating more than $1 million.
A press release and a party: that's all Salvatore Ferragamo needed to successfully launch their lush new women's scent, Signorina. But digital times call for more inspired strategy and so Ferragamo added another dimension: a brand new website.