This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.
Up in the sky, look: It's a bird. It's a plane. It's SuperCEO! Faster than a speeding retweet, more powerful than his female colleagues, able to leap monumental fuck ups in a single bound. Satya Nadella, CEO of Microsoft, has a superhuman task ahead if he's going to out-fly the PR disaster he created.
Nadella missed an immense opportunity to use this platform to become an advocate for women in technology. He should have marked his commitment, on behalf of his company, his industry, and the corporate environment, to helping women achieve personal and professional equality and creating a more diverse, level, and inclusive working world.
If a guiding principal of our technology industry is to unearth and solve problems, the pay gap is primed and ready. Instead of defaulting to outdated notions like the idealized subordinate woman, technology should embrace the future: equal opportunity to get jobs, do projects, get raises, run companies, succeed.