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Saul Bass Designer

The Pregnant Moment

Janet Odgis | Posted 11.18.2016 | Business
Janet Odgis

Bass understood that some of the best branding relies on tension and a sense of anticipation--the creation of what one might call "the pregnant moment." When the audience senses that something big is in the works, they pay attention.

Happy Birthday Saul Bass!

Posted 05.08.2013 | Arts

When you embark on your morning internet queries today you may notice the option to press play where the traditional Google symbol usually lies. That ...

The Greatest Movie Designer Ever?

Posted 12.14.2011 | Books

Saul Bass was one of the greatest designers of the 20th Century. His iconic posters for Vertigo and The Man With The Golden Arm are some of the most m...