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Saul Bass

The Pregnant Moment

Janet Odgis | Posted 11.18.2015 | Business
Janet Odgis

Bass understood that some of the best branding relies on tension and a sense of anticipation--the creation of what one might call "the pregnant moment." When the audience senses that something big is in the works, they pay attention.

Branding a Revolution

Tom Silva | Posted 12.20.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

The Ultimate Southern California Movie: Criterion Restores It's a Mad, Mad, Mad, Mad World to Its Full Glory

Jason Apuzzo | Posted 05.03.2014 | Entertainment
Jason Apuzzo

Most SoCal residents are sedate, middle-class people with just a hint of craziness to them -- that quiet spark that drove them long ago to pack up and leave the East Coast/Midwest/Deep South to pursue their pot of gold right here in the Golden State. And this brings us to It's a Mad, Mad, Mad, Mad World.

Icon of The Day: Saul Bass

Alona Elkayam | Posted 07.08.2013 | Arts
Alona Elkayam

The era of Saul Bass movie branding has yet to be surpassed, with the exception of the 2010 Catfish poster-which I would hang on my wall, unframed. Happy Birthday Saul Bass, without you, I could never be me.

Happy Birthday Saul Bass!

Posted 05.08.2013 | Arts

When you embark on your morning internet queries today you may notice the option to press play where the traditional Google symbol usually lies. That ...

Arnold Schwartzman: The Vision Behind Voices

Tom Teicholz | Posted 03.11.2013 | Arts
Tom Teicholz

Arnold Schwartzman, the artistic director of the "Voices & Visions" program whose first set of 18 posters by world class graphic artists illuminating quotations from illustrious Jewish personages is now on view at LA's Skirball Cultural Center, is a story unto himself.

The Greatest Opening Credits Of All Time

The Huffington Post | Mallika Rao | Posted 07.01.2012 | Home

For his Vimeo Award-winning "A History Of The Title Sequence," Dutch filmmaker Jurjen Versteeg imagined a documentary about the greatest title sequenc...

The Minimalistic Movie Poster Returns... For Viral Memes

The Huffington Post | Amber Genuske | Posted 02.15.2012 | Home

Keyboard Cat, Rebecca Black, Diet Coke and Mentos; we've all watched the viral videos. Capitalizing on that popularity is artist Stefan van Zoggel -- ...

A Compilation Of Saul Bass' Timeless Opening Sequences

Posted 11.13.2011 | Home

If you were to judge films off their opening title sequences, films that used Saul Bass' art would have easy. Bass' surreal, graphic-design-heavy sequ...

The Greatest Movie Designer Ever?

Posted 12.14.2011 | Books

Saul Bass was one of the greatest designers of the 20th Century. His iconic posters for Vertigo and The Man With The Golden Arm are some of the most m...

'Dexter' Gets An Animated Opening Sequence

Posted 11.23.2011 | Home

Illustration won't be a thing of the past if Ty Mattson has anything to do with it. Creator of the illustrated "Dexter" poster series, Mattson is taki...