When you're building your business, you may have to do almost everything yourself. But getting your business off the ground is only the first step; after that you've got to achieve sustained flight through consistent growth.
Any venture, whether commercial or philanthropic, should aim at improving the lives of as many people as possible. Both should use technological tools to overcome infrastructure barriers and build scale. And both must be self-sustaining to be truly successful.
Substantial gains could be achieved by organizing everyday activities that grow neurological abilities and sustain brain health. If the ordinary citizen is to achieve brain fitness, they'll need to work at it.