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School Reward Programs

When My Kid Gets an A, Please Don't Give Him Krispy Kremes!

Bettina Elias Siegel | Posted 01.15.2013 | Education
Bettina Elias Siegel

Why do Dairy Queen and Pizza Hut and countless other restaurant chains get into the "school reward" business in the first place? To imprint their brands upon young minds as early as possible, in hopes of forming a lifelong loyalty.