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Scot McLernon

(VIDEO) YuMe's McLernon on "Full-Stack" Programmatic Offering and "Out-Stream" Video Unit

Andy Plesser | Posted 12.11.2016 | Business
Andy Plesser

REDWOOD CITY, CA -  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a "full-stack" programatic soluti...

Brands Should Build Creative Specifically for Tablets, Study Reveals

Andy Plesser | Posted 10.22.2013 | Business
Andy Plesser

NEW YORK - Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices...