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Scott Macfarland

Refusing to Innovate: What's the Cost?

Scott MacFarland | Posted 04.05.2014 | Business
Scott MacFarland

Companies must realize that the most important asset they have are the employees. If that is not realized, there is a problem.

5 Ways to Energize Your Brand and Fuel Innovation

Scott MacFarland | Posted 03.03.2014 | Business
Scott MacFarland

Advice for the employee; leave the negative attitude at home. Come to work and bring inspiration with you. Cultivate fresh new ideas and share them with your co-workers.

Why Is Innovation Management So Important to Compete?

Scott MacFarland | Posted 01.23.2014 | Business
Scott MacFarland

They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm. Get used to it, it's not going away anytime soon.