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Scvngr

SXSW Chronicles: Digital Disrupts Economy, Politics and Redefines Relationships - Days 3 & 4

Pedro L. Rodriguez | Posted 05.14.2012 | Technology
Pedro L. Rodriguez

Each day I've been making educated guesses about what panels to attend at SXSWi, like a strenuous game of tic-tac-toe. That's because any given SXSW-p...

Groupon Rewards Program: The Top 3 Things Merchants Misunderstand

Seth Priebatsch | Posted 12.20.2011 | Small Business
Seth Priebatsch

Never one for subtle movements, Groupon's come out swinging at loyalty. Unfortunately for Groupon, just shouting "loyalty" a bunch of times doesn't make it true. My message to merchants is this: Don't fall for this latest daily deal [Grou]Ponzi scheme.

NYC Haunts: Bronx Teens Discover Their Neighborhood Through an Interactive Look at the Dead

The New York Public Library | Posted 09.13.2011 | New York
The New York Public Library

by H. Jack Martin, Assistant Director for Public Programs/Lifelong Learning for Children, Teens and Families, The New York Public Library Who's dea...

How To Keep Customers Coming Back

Seth Priebatsch | Posted 07.10.2011 | Business
Seth Priebatsch

Loyalty programs are an effective way to reward your most frequent customers. In other words -- you should definitely have one.

Use Game Mechanics To Build Customer Loyalty

Seth Priebatsch | Posted 06.14.2011 | Business
Seth Priebatsch

Game mechanics are more than just a way to have fun with your customers -- they can also solve real problems. If you're not thinking of your customers as gamers yet, you're missing out on all the fun.

SVNGR Founder At SXSW Interactive: Why We'll All Be Playing Games Soon

Phil West | Posted 05.25.2011 | Technology
Phil West

The next decade, in Priebatsch's view, will be dedicated to the game layer, which will build upon the social network, and give us the potential to meet a number of issues head-on -- including issues that have indeed been created by the formation of the social network.

How Location-Based Services Can Boost Your Small Business

Alistair Goodman | Posted 05.25.2011 | Business
Alistair Goodman

Consumers armed with smartphones are increasingly relying on these devices to decide where to spend their money. With this in mind, a multitude of new...

Location-Based Services Haven't Caught On, Study Finds

The Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

Facebook said yesterday that "millions" are using Places, its recently-launched "check in" application. Foursquare boasted that 20,000 of its 4 millio...

How 'Game Mechanics' Can Help Your Startup

Seth Priebatsch | Posted 05.25.2011 | Business
Seth Priebatsch

The more action the consumer has to take to unlock the reward, the greater the multiplier of value that you'll see. But of course, the greater the action required, the fewer consumers that will choose to take it. It's a fine balance, but somewhere in the middle lies a magical region of incredible value production for your business.

Drop Out Of School. Find An Incubator. Act Crazy. The Rest Is All Commentary.

Seth Priebatsch | Posted 05.25.2011 | Business
Seth Priebatsch

Ten days before my 20th birthday, I received a check for $750,000. On my 21st, I received a check for $4 million. As for my 22nd birthday, well ... that's a long ways away. Who knows what'll happen?

Dropping Out Of Princeton Wasn't The Plan, But My Startup Couldn't Wait

Seth Priebatsch | Posted 05.25.2011 | Business
Seth Priebatsch

Dropping out of school wasn't always the plan. In fact, I had a much more sensible path charted out as I entered my senior year of high-school. Here's...

Location-Based Services: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Julia L. Rogers | Posted 08.04.2011 | Small Business

While establishing a presence on Facebook, Twitter and Yelp may have been enough to take your business to the next level even just a few months ago, l...

Nate C. Hindman

SCVNGR Wants To Build 'A Game Layer' On Top Of The World -- And Take On Foursquare

HuffingtonPost.com | Nate C. Hindman | Posted 08.08.2011 | Business

Here's a glimpse into the future: upon entering a store, a patron's phone prompts them to complete a challenge custom-designed by the store's owner, l...

HuffPost Innovators Series: SCVNGR, Pinyadda, Visible Vote & More (PHOTOS)

Posted 05.25.2011 | Business

In our latest edition of the HuffPost Innovators Series, we've gathered some of the hottest companies in the mobile app space and one company that hop...