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Make Mom Proud With Smart Mother's Day PPC Strategy

John Gagnon | Posted 04.13.2016 | Business
John Gagnon

There are more than 85 million moms in the U.S. But you and I both know there is only one - our own. Since I was little, the closer we got to Mother...

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

Euro Privacy Agencies Slam Google's Privacy Violations, Call for Empowering User Control of Data

Nathan Newman | Posted 12.18.2012 | Technology
Nathan Newman

Since Google gains its heft and irreplaceability with advertisers through its control of user data, anything that increases user power to withhold that data inevitably will also reduce that monopoly power, as well.

Is it Unethical for BP to Buy Google Ads on Oil Spill-Related Keywords?

Colin Delany | Posted 05.25.2011 | Technology
Colin Delany

BP's resulting landing page is neatly scrubbed of most oily nastiness, putting a bright face on the company's cleanup. Unethical? Or just distasteful?

User-Friendly Experience Less Profitable? Google's Loss Is Yahoo's Gain... | Yi-Wyn Yen | Posted 05.25.2011 | Business

Finally, some good news for Yahoo. Major tech advertisers are shifting a bit of the money they spend on Google (GOOG) to Yahoo (YHOO), according to a ...