Paid search advertising is growing every year, even as traditional advertising spend declines. Growth in paid search advertising demands special attention be given to the outrageous boom in mobile paid search advertising, too.
Pay per click (PPC) marketing and Google Adwords is firmly entrenched as a viable online marketing method for a wide range of businesses. New advertisers are coming on board fast, but quickly learn that it's not as easy as first thought. There are a number of gotcha's to look out for.