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Second Screen Live

Disney Hopes Little Mermaid Fans Will Embrace the Communal, Interactive Movie-going Experience that 'Second Screen Live' Offers

Jim Hill | Posted 11.20.2013 | Entertainment
Jim Hill

While some cinema purists might tell you that this limited engagement of Second Screen Live: The Little Mermaid is the beginning of the end, I personally prefer to think of what Disney is doing in those 16 theaters around the country starting today as kind of a bold experiment.