It's the year 2016; we are at an age where technology is a society constant. Life at this juncture is practically unimaginable without the technology we enjoy today. In particular, life would not be as it were if not for video games.
Although one could argue that Nintendo's games provided a portal to those same adult-oriented fantasies (by learning how to hunt ducks, or how to master kung-fu), the delivery method of this wish fulfillment was foreign to parents.
I imagined that the battle between Sega and Nintendo would be similar to the classic rivalry between Magic Johnson and Larry Bird: a story of two great competitors who ultimately gain respect for each other.
The handheld market will likely always belong to Nintendo and could keep them afloat for a few more system failures, but consumers and developers want more from Nintendo on the console end. They are treading on thin ice.