If you're not a marketer by nature, it can be very difficult to understand all the little intricacies of getting your name out there. Whether you are trying to market yourself as a brand, or you have a new business idea, chances are if you have little to no experience with digital marketing, it's hard to know where to start first.
Most of us have had to unfriend or block individuals on our social networking sites whose excessive self-promotion constantly clutters up newsfeeds and group pages. These cretins have no idea how obnoxious they are and never contribute anything but self-promotion to the groups they are, in essence, spamming.
The fact is that modesty, or even self-effacement, can be more effective than bragging in creating a good first impression. Most of us know this from being on the receiving end, yet we still err on the side of self-aggrandizement. But why do we get it wrong so much of the time? Here's where some new research may be illuminating.
It's not a science experiment, though, so I'll sign off with a different conclusion: Find a way to get readers. Any way you can think of, anything you think might work. Be prolific, be professional, and be available on social media for them. Maybe, if you're very lucky, the stampede will turn in your direction.