The Psychology of Knock Offs: Why 'Faking It' Makes Us Feel (and Act) Like Phonies
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Self Psychology,
Fransesca Gino,
Prada,
Dan Ariely,
Duke University,
Harvard Business School,
Heuristic Mind,
Ray Ban,
Chloe,
UNC-CHapel Hill,
Psychological Science,
Moral Psychology,
Michael Norton,
Versace,
Counterfeit Brand Names,
Knockoffs,
Predictably Irrational,
The Inner Life,
Healthy Living News
That's why we buy knockoffs, isn't it? To polish our self-image--at half the price? But new research suggests that they may not work as magically as we'd like--and indeed may backfire.
Wray Herbert | Posted 11.17.2011