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Selling Books

Get Your Book into Costco (and other specialty stores)

Penny C. Sansevieri | Posted 01.13.2015 | Books
Penny C. Sansevieri

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product.

How to Research Keywords to Help you Create the Perfect Book

Penny C. Sansevieri | Posted 06.23.2014 | Books
Penny C. Sansevieri

Keywords affect all areas of promotion: from creating the right copy on your website, to placing ads on Facebook that get attention, to developing an irresistible book idea. But more than that, you want to create a book idea that Amazon will love.

How to Create Best-selling Book Ideas

Penny C. Sansevieri | Posted 06.03.2014 | Books
Penny C. Sansevieri

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance crea...

The Art of Downsizing

Kate Cox | Posted 05.31.2014 | Fifty
Kate Cox

Our parents' bookshelves were portals into their lives as teacher and journalist, into their married life and later, their lives as separated people.

Does Blogging Sell Books? Not Exactly, but Here's Why You Should Do It Anyway

Holly Robinson | Posted 05.05.2013 | Books
Holly Robinson

Whether you're a self-published writer or published by a traditional house, the word on the street is the same: Blog like your life depends on it if you want to sell any books. But does blogging really equal book selling?

Platformania! Building the Best Book Platform

Lisa Tener | Posted 08.29.2012 | Books
Lisa Tener

Everyone knows that you, the author or author-to-be, most likely can't get a top agent or publisher without a so-called "platform."

What Is An Author To Do When Good Book Reviews Are No Longer Enough?

The Atlantic | Posted 06.20.2011 | Books

Today's authors can't rely on the merit of their pages. Literary coverage has grown, but reaching readers is as difficult as ever....

Judiging A Book By Its Cover: Do Covers And Blurbs Really Sell Books?

The Awl | Matthew Gallaway | | Posted 06.07.2011 | Books

Writers by definition spend a lot of time on the inside of books, which is why what happens on the outside—namely, cover art and blurbs—can feel p...

The Making of a Novel: The Sadness of Seeing My Book on Ebay

Jennie Nash | Posted 05.25.2011 | Books
Jennie Nash

There's something about seeing my book for sale on eBay that feels like some kind of violation. It feels as though someone is casting off my book with disdain, for the lowest possible price.

Book Sales In UK First Quarter Lowest Since 2006 | Philip Stone | Posted 05.25.2011 | Books

Book sales have improved since the dire first two months of the year, but are still well down on 2009, according to analysis of Nielsen BookScan's fir...

"I Didn't Like That Book": How Booksellers Earn Your Trust By Un-Selling Books

John Mesjak | Posted 05.25.2011 | Books
John Mesjak

A sales rep's credibility (whether they be independent or house) is boosted as much by a sense of when to "un-sell" as it is by the ability to make a strong recommendation for a beloved new book.

I Sell Books. More Specifically, I Sell Time.

Geoffrey Jennings | Posted 05.25.2011 | Books
Geoffrey Jennings

The number of independent booksellers is growing, and the explanation is very simple. Independent booksellers sell books.

I'm In Sales

Amy Dickinson | Posted 05.25.2011 | Books
Amy Dickinson

What I learned during my book tour is that I was dying to have people actually read my book, and if they were going to read it, I was first going to have to sell it to them.