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Selling With Noble Purpose

The Reward for Risking Public Embarrassment

Lisa Earle McLeod | Posted 10.25.2016 | Business
Lisa Earle McLeod

What if you gave a party and no one came? It's almost worse than getting stood up for a date. At least on a no-show date, there's only one person re...

5 Steps for Creating a Noble Purpose Organization

Lisa Earle McLeod | Posted 07.08.2016 | Business
Lisa Earle McLeod

It's a sequential process, although not always perfectly linear. My oldest daughter, says, "It's like raising a child. You do a lot in the beginning. You keep teaching the same lessons, over and over again. Then eventually, you get to the point where you're mentoring a self-sustaining entity."

How Would a Five-Year-Old Evaluate Your Airtime?

Lisa Earle McLeod | Posted 06.07.2015 | Business
Lisa Earle McLeod

What subject do you give the most airtime to? If someone asked your team what you care about, what would they say? How about your family? I regularly get a similar email from different people, in different jobs around the world that speaks to the issue of airtime.

Why Culture Matters More Than Goals

Lisa Earle McLeod | Posted 04.18.2015 | Business
Lisa Earle McLeod

Goals are where you want to go. Culture is the critical element that determines whether or not you get there. Be intentional, and explicit, about both.

Are Your Metaphors Ruining Your Relationships?

Lisa Earle McLeod | Posted 06.15.2013 | Business
Lisa Earle McLeod

I admit it; I'm a language junkie. I believe that words matter. I was recently in a business situation that revealed how much our word choice can affect our relationships.

Reinventing You: Why Defining Your 'Brand' Matters

Lisa Earle McLeod | Posted 05.27.2013 | Business
Lisa Earle McLeod

But at the end of the day, it's your brand. You can define your future, or you can leave it to chance.

What Papa John's CEO Should Be Saying (If He Cares About Sales)

Lisa Earle McLeod | Posted 01.20.2013 | Business
Lisa Earle McLeod

How can I say this tactfully, John? You're blowing it! You're eroding your brand, you're destroying employee morale and you've enraged half your customer base. I am neither agreeing nor disagreeing with your political position. I'm speaking to you as a businessperson.