Keeping these points in mind will make writing your blurb fun and enjoyable because it is about giving to others; and giving is always grander and more joyful than taking - which is exactly the key ingredient that makes up a great blurb.
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You're committed, engaged, hard-working and loyal: so why do incompetents rise to the top while you stay trapped in your current role at a low-level t...
An authentic, passionate "Problem, Approach, Resolution" story taken from your own life-story will have a "Wow!" effect on bored and jaded HR officers and managers.
The "presenter's paradox" is a fascinating example of how our instincts about selling -- ourselves, our company, or our products -- can be surprisingly bad.
Your brand is your unique and special skills, talents and know-how that raise you above the swarming masses of job seekers.
You need to define your former experience by describing each accomplishment in a way that shows the reader you contributed to the company's success in a clear and tangible way.
Getting a handle on a politician's personal brand is like trying to eat porridge with a screwdriver. This, the first debate of its kind in the UK, was a tad disorienting for the British public.
Energy level, facial expressions and body language are important forms of communication. When these characteristics are in place, words become secondary. That's how powerful your Inner Brand can be.
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