While offers can take many forms (free gift, discount, risk-free trial, free demo) relevancy is critical to success. For example, a retailer aiming to attract customers can offer a 20% discount to attract customers. However, business-to-business marketers, who set their sights on decision makers, usually focus offers on problem solving, increasing efficiency and improving the bottom line.
Do you have something to sell? It could be your business idea, your product or even yourself. In this lab chat I want to teach you how to sell anything to anyone using science! My team and I have spent months researching for my body language in sales course and we came across some fascinating science on selling.