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Sentiment Analysis

Traders, Say Hello to the Internet of Things

John Bates | Posted 03.08.2015 | Technology
John Bates

The Internet of Things (LoT) is getting ready to change the world. Connected people, places and things are already communicating data into increasingly sentient industries. But, to date, it has not been clear how the financial services world can take advantage.

Social Media Analytics Innovation: Q&A with Shree Dandekar, Dell

Seth Grimes | Posted 01.05.2015 | Technology
Seth Grimes

It's common to talk of the "customer journey," of the path an individual takes from needs awareness, via research and evaluation, to purchase and, in the case of a happy customer, loyalty and a lasting relationship.

World Cup Sentiment Offers Insight into the Global Consciousness

John Bates | Posted 09.09.2014 | Technology
John Bates

Twitter mining is becoming the next big thing in algorithmic trading; with sentiment analysis being used to try to qualify and quantify the emotional chatter around a particular market.

Text Analytics 2014: Q&A with Fiona McNeill, SAS

Seth Grimes | Posted 06.14.2014 | Business
Seth Grimes

Fiona McNeill is Global Product Marketing Manager at SAS, co-author of The Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World. The following are her December, 2013 Q&A responses.

Sprinklr's Acquisition of Dachis Group Brings Human-to-Human One Step Closer

Christine Crandell | Posted 04.20.2014 | Technology
Christine Crandell

Social media changed the world in ways we never imagined. How we collaborate, network, buy things and get customer service has been forever changed. S...

Naming & Classifying: Text Analysis Vs. Text Analytics

Seth Grimes | Posted 03.09.2014 | Business
Seth Grimes

Analysts and marketers do a lot of naming and classifying -- This is a That -- in order to communicate distinctions among the many available products and technologies. The categorization practice dates back at least to Aristotle, who created taxonomies for scientific classification. Classification helps us describe and predict.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

Here's How Netflix Users Really Feel About The Latest Change

The Huffington Post | Jake Bialer | Posted 11.20.2011 | Technology

On Sunday, Netflix CEO Reed Hastings wrote a post on the company blog apologizing for not being "extra-communicative" in informing users of the recen...