SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
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In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren't sure if your site is vulnerable to these changes, keep reading.
Think Readers Digest. That's the way Google thinks and that's the kind of date they are looking for.
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