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The Importance Of Having A Good Content Strategy For Small Businesses

Charles Edge | Posted 03.29.2016 | Technology
Charles Edge

Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website...

3 Ways to Help Your Business Grow Using a Content Strategy Marketing Plan

Dorit Sasson | Posted 03.29.2016 | Business
Dorit Sasson

A content strategy and content strategy marketing plan are distinctly different from each other. Basically, a content strategy marketing plan builds y...

Top 3 Things You Need to Know about the E-Commerce Space

Dorit Sasson | Posted 03.22.2016 | Business
Dorit Sasson

Every online business is modeled after the e-commerce space. Buying and selling on the Internet is definitely not a new notion. And as a business owne...

6 Ways To Prepare Your Website For A Winning Marketing Campaign

Margarita Hakobyan | Posted 03.14.2016 | Business
Margarita Hakobyan

When you're about to launch into a big marketing campaign, you're focused on the campaign itself: will it be successful, will it move your business fo...

Good for the Environment, Good for SEO?

Brian Hughes | Posted 03.11.2016 | Business
Brian Hughes

An eco-friendly business model is not just good for the environment- going green can also give your digital marketing a boost, too. From t-shirts to ...

6 Ways to Get More Results from SEO Right Now

Reid Wegley | Posted 03.10.2016 | Technology
Reid Wegley

-- image credit: openDemocracy As PR pros today we are tasked with a mountain of responsibility. Not only do clients demand monthly press mentions, b...

Google's Recent Market Share Drop Will Bring Us Closer to the Perfect Search Engine

Eli Schwartz | Posted 03.02.2016 | Business
Eli Schwartz

I recently wrote on SearchEngineLand that after many years of stability, Google's share of the search market dipped a few percentage points, according...

What Startups Should Do to Benefit from Local SEO

AJ Agrawal | Posted 03.01.2016 | Business
AJ Agrawal

With local SEO expected to gain in importance as time goes on, startups that begin right now are putting themselves in an extremely strong position. Fail to do so and you are guaranteed to fall by the wayside.

3 Technical SEO Basics for Your Online Store to Boost Rank

Allen Burt | Posted 02.17.2016 | Business
Allen Burt

The end goal of your ecommerce website is to make a sale. If you're not making sales, there's a good chance your technical SEO strategy is failing you

5 Surefire Ways to Boost Your Blog Visibility

Ian Mills | Posted 02.17.2016 | Business
Ian Mills

For a growing business, a blog is a vital marketing tool, offering a place to highlight news, educate readers about your products and services and sho...

4 Warning Signals You Should Fire Your SEO Firm

Shinjini Das | Posted 02.16.2016 | Technology
Shinjini Das

Since this is such an oversaturated market with players who have vague conceptualizations of an SEO, several simply want to remain in the business to gain from the ever increasing demand for SEO without investing in their skill-sets.

How You Can Market a Small Business on a Smaller Budget

Sherry Gray | Posted 02.16.2016 | Business
Sherry Gray

What's your biggest headache as a business owner? For most, it's marketing. In a game where the rules change and the landscape shifts, a small business owner may feel like the leader of a losing dodgeball team.

5 Facts You Didn't Know About Blogging And Its Value For Your Brand

Jon Rognerud | Posted 02.15.2016 | Business
Jon Rognerud

Are you considering adding a blog to your online strategy this year? As an online professional, chances are that you are present on more than a few s...

5 Expert SEO Predictions for 2016

Ian Mills | Posted 02.10.2016 | Business
Ian Mills

Search engines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated - well, easily anyway.

5 Effective Local Marketing Ideas for Small Businesses

Yatin Khulbe | Posted 01.21.2016 | Business
Yatin Khulbe

It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping.

4 Reasons Smart Small Business Owners Invest in SEO

Toby Nwazor | Posted 01.21.2016 | Business
Toby Nwazor

Credit A few years ago, the concept of owning a website for your small business would have been laughable. It just didn't make sense. Owning and runn...

Business Memo: Should You Rethink Your Digital Strategy?

Sofia Katsali | Posted 01.20.2016 | Technology
Sofia Katsali

Why aren't all companies successful? They all claim to be using the right initiatives and tools in the ever-changing digital world, so why aren't they all making big chunks of money? The answer is easier than you might think.

How to Take Charge of Your Search Engine Rankings With These Evergreen SEO Techniques

Neil Patel | Posted 01.14.2016 | Business
Neil Patel

Search engine optimization has always been a tricky thing, especially for small business owners and entrepreneurs. On the one hand, it can be confus...

Why Selling SEO Is Unethical in 2016

Brian Ainsley Horn | Posted 01.08.2016 | Business
Brian Ainsley Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.

How Voice Search Is Changing SEO

Michael Peggs | Posted 01.06.2016 | Business
Michael Peggs

While Google does not penalize websites for not being "voice search friendly," the websites that will win in 2016 are incorporating (voice) search strategies for typers and talkers, alike.

Will Expert Roundup Posts Ever Lose Their SEO Value?

James Parsons | Posted 12.22.2015 | Business
James Parsons

For those of you who aren't familiar with a roundup post, a roundup post is an article where a writer emails several dozen experts in a given industry, asking them all the same question and recording their various responses.

Your Roadmap to Effective Local SEO

Ian Mills | Posted 12.11.2015 | Business
Ian Mills

It can be tough to get ahead in search engine results for your industry. Prioritizing efforts into local SEO can be an effective way to increase the t...

How Local SEO Replaced the Yellow Pages

Yatin Khulbe | Posted 12.08.2015 | Business
Yatin Khulbe

So for most of us it's clear that the yellow pages are becoming more and more obsolete but many don't realize this vital fact: Local SEO has played a...

Don't Confuse SEO with SEM: 3 Key Differences for Online Marketing

Ian Mills | Posted 12.03.2015 | Business
Ian Mills

Are you so laser focused on achieving the top positions for your keywords in the search engines that you are overlooking what happens when you get the...

Rising Above the Noise: How Your Nonprofit Can Stand Out Online

Brian Cute | Posted 12.01.2015 | Impact
Brian Cute

The Internet is increasingly becoming more crowded. With more than three billion people online and 3.5 billion Google searches a day, nonprofit organizations and for-profit companies alike are competing to capture the limited attention span of the modern Internet user.