With local SEO expected to gain in importance as time goes on, startups that begin right now are putting themselves in an extremely strong position. Fail to do so and you are guaranteed to fall by the wayside.
Since this is such an oversaturated market with players who have vague conceptualizations of an SEO, several simply want to remain in the business to gain from the ever increasing demand for SEO without investing in their skill-sets.
What's your biggest headache as a business owner? For most, it's marketing. In a game where the rules change and the landscape shifts, a small business owner may feel like the leader of a losing dodgeball team.
Search engines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated - well, easily anyway.
It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping.
Why aren't all companies successful? They all claim to be using the right initiatives and tools in the ever-changing digital world, so why aren't they all making big chunks of money? The answer is easier than you might think.
For those of you who aren't familiar with a roundup post, a roundup post is an article where a writer emails several dozen experts in a given industry, asking them all the same question and recording their various responses.
The Internet is increasingly becoming more crowded. With more than three billion people online and 3.5 billion Google searches a day, nonprofit organizations and for-profit companies alike are competing to capture the limited attention span of the modern Internet user.