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(VIDEO) comScore Readies Measurement Tool for Connected TV's

Andy Plesser | Posted 05.21.2016 | Media
Andy Plesser

Responding to a dramatic increase in video consumption on connected TV's, comScore is readying a measurement tool to tabulate views on the devices an...

(VIDEO) Ad Fraud Is Not As Widespread As You Think: comScore CEO

Andy Plesser | Posted 04.22.2015 | Business
Andy Plesser

PHOENIX -- Over the last year, the reality that many web ads are viewed not by consumers but by automated scripts, or are otherwise out of view, has g...

Google Integrates with comScore's Cross-Platform Measurement Tool

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-pl...