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Sexist Marketing

Et Tu, Children's Place?

Jennifer Mendelsohn | Posted 10.08.2013 | Parents
Jennifer Mendelsohn

I'm now the mother of two young sons who have female doctors and female soccer teammates and a female Senator. Maybe I haven't been watching the messages we're sending little girls these days as vigilantly as I should be, but I naively assumed that we were still mostly on the right path.

LOOK: Just What Every Woman Needed

Margaret Wheeler Johnson | Posted 04.01.2013 | Women
Margaret Wheeler Johnson

To suggest that tools for adult women should look different from tools for adult men is basically to divide the housewares aisle the way toy marketers advertise the action toys to boys and pink plastic "glass" slippers to girls: It treats adult female consumers like children.