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How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Penny Herscher | Posted 07.14.2014 | Business
Penny Herscher

If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught us anything, it's that, in this age of social media, the world sees the CEO as a key element of the brand, with the associated advantage and liability.