Read More: Small Business, Chia Bars, Shane Emmett, Start Ups, Health Food, What-Is-Working-Small-Businesses, Health Warrior, Sandy Abrams, Small Business News
'Our 100-calorie bars feature chia seeds as the number one ingredient. Chia seeds are one of the most nutrient-dense foods on earth and they have an epic, Indiana Jones-esque adventure story behind them.'
Hedge fund managers Nick Morris and Dan Gluck began obsessively investigating chia, reading whatever research they could find on its nutritional properties. They discovered that chia is an "off-the-charts superfood."