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Shape Ups

Skecher Shape Ups: Why Toning Shoes Don't Deliver On The Hype

The Huffington Post | Laura Schocker | Posted 05.21.2012 | Healthy Living

In the world of too-good-to-be-true fitness claims, this one might just take the cake: can lacing up a humble pair of shoes really impart the curves o...

Skechers: Setting the Record Straight

Leonard Armato | Posted 07.12.2011 | Style
Leonard Armato

The Huffington Post recently published an article that argued Skechers' Shape- ups for Girls had been criticized by "parenting groups." Our advertising contains the same message as the First Lady's Let's Move initiative, aimed specifically at children.

Nike Mocks Butt-Toning Shoes That Drive Market-Share Loss | Posted 05.25.2011 | Business

Nike Inc.'sEric Sprunk, vice president of global product and merchandising, ended a speech to investors on innovation with a jab at the "toning shoes"...

Commercially Clobbered

Jamie Reidy | Posted 05.25.2011 | Comedy
Jamie Reidy

Suddenly, the eardrum-splitting TV volume seemed to mute. My friends stared at me as though I'd just supported a Snookie-for-Senate campaign. "I am totally going to Denny's on Tuesday!"