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Why Hollywood is Placing its Bets on Viral Video

Marshall Goldsmith | Posted 08.17.2011 | Business
Marshall Goldsmith

Aside from TV commercials, billboards, product tie-ins, and the usual ilk, Hollywood is trying something new this year to promote their summer flicks: viral video campaigns.

Video: Sharethrough Raises $5 Million for "Social" Online Video Ad Platform

Andy Plesser | Posted 06.05.2013 | Technology
Andy Plesser

While there are several companies who are syndicating Web video content through various strategies, one San Francisco start-up is syndicating onli...