The euphemism is the "share" economy. A more accurate term would be the "share-the-scraps" economy. New software technologies are allowing almost any job to be divided up into discrete tasks that can be parceled out to workers when they're needed, with pay determined by demand for that particular job at that particular moment.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
It is likely that these services will just exacerbate the differences that already exist in the quality of public transit in different areas. The localities that invested and ran their systems well won't be as impacted. In the areas where frustration is higher, the problems will surely become worse when revenues and ridership decline.
Why is it that despite new technologies and widespread innovation, today's financial sector provides such ill-fitting products and services to so many people and leaves so many more entirely unserved? We are missing a huge opportunity for business, policy and society alike - a missed opportunity with lasting negative effects