It will be interesting to see how the wave of real-time data accessible to consumers will drive real-time marketing for brands -- and their prices. With more than 75 percent of U.S. consumers shopping online, I look forward to the future of e-commerce.
To many, big data is as scary as it gets. But as economists have been telling us for centuries, data often tells a story that other information can't.
Scott Erickson is brand director for Bing, and the guy behind the "Bing it on challenge." The "Bing it on" campaign exemplifies Scott's focus on delivering the right message in the right place at the right time.