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How Small Businesses Can Take Advantage of Mobile Benefits

Michael Tasner | Posted 10.07.2012 | Small Business
Michael Tasner

As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.

How 'Game Mechanics' Can Help Your Startup

Seth Priebatsch | Posted 05.25.2011 | Business
Seth Priebatsch

The more action the consumer has to take to unlock the reward, the greater the multiplier of value that you'll see. But of course, the greater the action required, the fewer consumers that will choose to take it. It's a fine balance, but somewhere in the middle lies a magical region of incredible value production for your business.