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Shopper Marketing

A Retail Experience That is Not Your Average Joe's

Jon Bird | Posted 06.01.2016 | Business
Jon Bird

Lists of the great retail and restaurant strips of the world do not normally include W 47th Street in Kansas City. But on a recent trip to the Midwest, that's where I found a local KC institution that is up there with the best retail food experiences on the planet.

Are Influencers The Missing Piece to Shopper Marketing?

Amy Callahan | Posted 02.24.2016 | Business
Amy Callahan

These days, it's safe to say there is no "offline" for most consumers. Digital and social have permeated society to where it's a mere click or swipe away at virtually any time.

3 Influencer Marketing Predictions for 2016

Amy Callahan | Posted 12.17.2015 | Business
Amy Callahan

Influencer marketing: the phrase heard 'round the world in 2015 when it came to marketing industry buzz. With 65 percent of marketers participating in the influencer marketing space, it's no longer the new kid on the block looking to prove itself.

How to Win Shoppers by Turning Them Away

Jon Bird | Posted 10.30.2015 | Business
Jon Bird

While REI's effort is bold, it is not the first time that a retailer has taken an anti-consumerist stance on Black Friday. In 2011, Patagonia famously published a full-page press advertisement with the provocative headline: "Don't Buy This Jacket."

3 Reasons Why You Shouldn't Just Utilize Bloggers Around the Holidays

Amy Callahan | Posted 09.01.2015 | Business
Amy Callahan

Between November and December specials, Christmas Eve door busters and post-holiday clearance deals, when it comes to cashing in on the season, one thing's for sure: brands must ensure they're cutting through the marketing clutter. How can they do this?

5 Marketing Blunders to Avoid in Your Next Social Shopper Marketing Campaign

Amy Callahan | Posted 07.27.2016 | Business
Amy Callahan

Over the past few years, shopper marketing has emerged as a key component of an integrated brand marketing strategy. In the last two years alone, the average shopper marketing budget has increased dramatically -- from 10 percent of a total marketing budget in 2012 to 15 percent in 2014.

Retail Roars at the Cannes Lions

Jon Bird | Posted 07.06.2016 | Business
Jon Bird

Dig a little deeper though and you find some fascinating stuff going on at Cannes, which has just wound up on the French Riviera. And some of the more interesting developments are in the fields of retail and shopper marketing.

Waking Up to the Dollar Signs in Dads

Jon Bird | Posted 06.21.2016 | Business
Jon Bird

This is an image of a "male parking station" in a mall in Turkey. A group of men recline on the sofa in various states of tedium while (presumably) their female partners are off merrily flexing their credit cards.

Remarkable Retail Amidst the Ruins

Jon Bird | Posted 06.12.2016 | Business
Jon Bird

To find surprising retail in a foreign city, you often have to do a little digging. You have to be part archaeologist, part anthropologist, delving beyond the surface similarities of the globalized retail landscape to see what makes a place and its people unique.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 05.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

The Biggest Game-Changer in Online Commerce?

David Sable | Posted 05.02.2015 | Business
David Sable

In the end it's not the algorithm or the user interface or even FREE SHIPPING -- it's all about the merchandise, the need, the service, the style. In short, the human condition...

Think Before You Discount

Ted Rubin | Posted 02.06.2015 | Business
Ted Rubin

Until recently, "social media fatigue" has been the most dangerous "condition" that we social media marketers have had to combat. Now, however, with the recent trend toward frequent deep discounts and coupon offers, we are risking an even more serious condition of "offer fatigue."

Subscribing to Success

Jon Bird | Posted 01.05.2015 | Business
Jon Bird

There are many examples of new subscription models upsetting the status quo. Spotify, with its membership-based streaming music service, flipped iTunes on its head and caused Apple to launch a radio service.

On the Wild Side: South African Retail

Jon Bird | Posted 12.29.2014 | Business
Jon Bird

There's a word for South African (SA) retail: wild (which can be both positive and negative, as I'll reveal later in this article). It's unlike anythi...

Embracing 'Showrooming'

Jon Bird | Posted 12.23.2014 | Business
Jon Bird

You can't fight the Internet and you can't bite the hand that feeds you. Instead, it's time to reinvent retail and embrace showrooming.

Scary Good or Just Plain Scary

Jon Bird | Posted 12.10.2014 | Business
Jon Bird

If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in excess of $4.6 trillion dollars on stuff, which equates to somewhere north of 25 percent of GDP.

What's Your Horrorstör?

Jon Bird | Posted 12.01.2014 | Business
Jon Bird

Some retail outings fill the shopper with sheer dread. "Horrorstör*" takes that notion one step further, by setting a "traditional haunted house stor...

Can Retail Rescue a Dying City?

Jon Bird | Posted 11.24.2014 | Business
Jon Bird

But amidst the overgrown vacant lots close to downtown Detroit can be seen the green shoots of revival, and a growing civic pride. A developer is snapping up buildings to restore, and the roads have been torn up to build a new light rail line. And retail is at the heart of the resurgence.

The World's Most Unique Flagship

Jon Bird | Posted 11.12.2014 | Business
Jon Bird

Flagship stores dot the major shopping thoroughfares of the big cities of the world. Often they are distinguished as much by their size as by their distinctiveness - they are monolithic versions of their mall-based cousins.

Cashing in on Customer Laziness

Jon Bird | Posted 10.28.2014 | Business
Jon Bird

So to win at retail in 2014, a great value offer is cost-of-entry. But having an edge in convenience can be a real differentiator. Call it leveraging laziness. And watch shoppers gravitate towards you.

Here Come the Robots in Retail

Jon Bird | Posted 10.22.2014 | Business
Jon Bird

Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops.

Shopping in Portlandia

Jon Bird | Posted 10.15.2014 | Business
Jon Bird

Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that's hyper hip. I'm talking about Portland, Oregon a compact, very livable, and very cool city in the Pacific Northwest of the United States.

The Marketing of Dubai: A Brilliant Mirage

Sarah O'Leary | Posted 10.16.2012 | Business
Sarah O'Leary

It's difficult to embrace the hype while wading in a sea of black.

Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.