We are a generation of maximizers, and it's both a blessing and a curse. Sure, we can identify what we like, online, on our phones and in store, but liking a product simply isn't enough to make us buy it.
Do you know who "showrooms?" Tall people. Yes, tall people. Someone who says they are taller than their peers is 48 percent more likely to walk into a store to see a product, only to then leave and buy that product somewhere else online.