My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?
We are overly confident about our capacity to read other people, even our spouses. Trying to "detect the emotion someone is feeling by looking at a picture of their face or looking into someone's eyes" (two common mind reading tests) actually worsens our accuracy.
I asked if he had brushed his teeth, knowing he hadn't gone into the bathroom, and he grinned at me, saying, "Yeah!" In the parallel universe of autism parenthood, I jumped for joy and called his therapist to share the good news.
Santre Sanchez Gayle's criminal career dates back to the age of 14 but like any other London gang member, his unlawful activity will have started much earlier. Somewhere along the way, empathy -- like an underused muscle -- withered away.
It's been a tough week for Oprah. First a terrific Newsweek cover underscored her penchant to legitimize wacky medical claims on her show. Now June 22 Forbes dethrones her as the "most powerful celebrity."