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Simon Mainwaring

Is Your Corporation Missing Its Compass?

Marc Stoiber | Posted 01.23.2014 | Business
Marc Stoiber

If the future of profit is tied to purpose, then the first step to finding your purpose is pulling back and establishing exactly what your brand stands for.

Five Questions for Simon Mainwaring

Jeff Sweat | Posted 11.25.2011 | Media
Jeff Sweat

Branding consultant Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture -- a book and social branding firm that aim to help create a more equitable world.

How Social Media Drives Social Entrepreneuring

Naveen Jain | Posted 08.10.2011 | Impact
Naveen Jain

Social entrepreneurship is getting a boost from social media as global consumers voice their concerns about the problems of our world on platforms like Facebook and Twitter.

Cause Integration is a 'Sea Change of Good'

Ryan Scott | Posted 07.17.2011 | Impact
Ryan Scott

Cause integration deals with the specific ways in which cause is intentionally woven into corporations at deeper, more meaningful levels for the purpose of solving and preventing certain social issues.