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Situation Interactive

200 Years Of Relationships: BAM & Roundabout Theatre Company

Damian Bazadona | Posted 07.03.2016 | Business
Damian Bazadona

For over 200 combined years, Brooklyn Academy of Music (BAM) and Roundabout Theatre Company (RTC) have served the greater New York community through b...

Real Talk About Influencers And Marketers

Damian Bazadona | Posted 06.30.2016 | Business
Damian Bazadona

The exponential growth of social platforms and online communities blurs the line between what's a brand and who's a friend. Everyday people find fame on Vine, Instagram, Twitter, and Snapchat, and their fans and followers trust their opinions and recommendations.

All Bots Aside: Filling Broadway's Empty Seats

Damian Bazadona | Posted 06.22.2016 | Business
Damian Bazadona

New York attorney general Eric T. Schneiderman recently released a report detailing his office's investigation into the ticketing industry titled "Obs...

Embracing Change at TEDxBroadway 2016

Damian Bazadona | Posted 06.03.2016 | Arts
Damian Bazadona

This February marked the fifth annual TEDxBroadway and, once again, the diversity, passion, and supreme talent of the wider Broadway ecosystem impress...

How to Win an Attention War

Damian Bazadona | Posted 04.14.2016 | Business
Damian Bazadona

It's rough out there. Right now, there are countless brands shouting and wildly waving their virtual hands 24/7 for attention. It's noisy; it's unrelenting; it's war.

The Wake-Up Call of a Lifetime

Damian Bazadona | Posted 03.30.2016 | Healthy Living
Damian Bazadona

In my world, conversation is the mother of invention. Regularly sitting down with smart folks is (one of) my secret weapons. Here's one such conversat...

The Experiential Playbook: A Q&A With the CEO of Peloton, John Foley

Damian Bazadona | Posted 03.10.2017 | Business
Damian Bazadona

We're living in a world that greatly values experiences. Research shows that experiences bring significant happiness, and many smart brands are recogn...

Building an Idea Business for the Next Decade

Damian Bazadona | Posted 01.26.2017 | Business
Damian Bazadona

How do you build an idea business for the next decade? This question has been front and center for myself and my agency as we gear up to move offices ...

4 Unexpected Truths in Entrepreneurship

Damian Bazadona | Posted 05.08.2016 | Business
Damian Bazadona

As National Small Business Week draws to a close, there is no time like the present to reflect on the advice I've collected, from life experiences and an incredibly supportive mentor base, in my years as the founder and president of a digital marketing agency.

Dreaming up Broadway's Next Big Idea: TedxBroadway Returns

James Sims | Posted 03.30.2013 | Arts
James Sims

The arts are in desperate need of technological convergence. And TedxBroadway is hoping to give theatrical entertainment a push towards progress.

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.