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Skittles Branding

Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011 | Media
Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.