Firas Kittaneh wants to disrupt the mattress industry. And the success of his online mattress company Amerisleep is about more than people's increased willingness to buy a mattress online without every trying it out in a showroom. It's about something much bigger: our changing attitude toward sleep.
This is going to be a train wreck because I haven't slept in months. So my mind is about as sharp as a Boppy pillow and organizing a cohesive thought is not my strong suit these days. But I need to speak from these depths of exhaustion and bleariness, to give a voice to my fellow sleepless parents and to warn them of the trap that is the baby sleep book.