The low cost of fast fashion has made the costs for repairing and mending comparatively too high, encouraging people to treat their clothes as disposable items and throw them away, instead of valuing and looking after them.
In 2011, when I met weavers in the villages of Cambodia who could no longer make a living, and mothers whose children were "adopted" by traffickers posing as good Samaritans, I began to think about how local people in rural communities could potentially expand their opportunities.
You may be wondering why fashion integrity matters--because after all, you don't eat clothing. But the truth is, just as with food with integrity, clothing with integrity effects a huge swath of people and places.
If you're going to shop on Friday, why not choose quality, craftsmanship and durability over cheap, imported and disposable. It's clear by now that our relationship to fashion has some dangerous implications, but we can all start creating a solution in the way that we shop this holiday season.
With her brand, Ella, Elinrós Lindal has made it her mission to provide luxurious clothing that make women feel beautiful and confident, while, at the same time, being mindful of the environmental and economical impact of the industry.
A cylindrical piece of fabric converts between a dress and a top with a morphing neckline. A little red dress can be worn backward or forward, with caped sleeves or a bunched neck. A cone-shaped fabric flip-flops between a skirt and a shirt.