Small Business Marketing

How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine

Penny C. Sansevieri | Posted 05.30.2012

Read More: Website-Optimization, Seo, Search Engine Optimization, Small Business Marketing, Business Marketing, Technology News
Penny C. Sansevieri

"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."

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Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part Two)

Penny C. Sansevieri | Posted 05.22.2012

Read More: Small-Business Entrepeneurs, Search Engine Optimization, Seo, Small Business Marketing, Small Business News
Penny C. Sansevieri

"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."

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The Best Business Signs (Submit Your Favorites!)

The Huffington Post | Alicia Ciccone | Posted 05.16.2012

Read More: Greatest Signs, Unique Business Signs, Best Business Signs, Small Business News and Trends, Business Signs, Cool Business Signs, Small Business Marketing, Small Business News

A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or kee...

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How to Increase Your Newsletter Visibility by 100%

Penny C. Sansevieri | Posted 05.08.2012

Read More: Online Promotion, Entrepreneurs, Small Business Marketing, Email Promotion, Newsletters, Self Marketing, Business News
Penny C. Sansevieri

Newsletters are a great way to stay in front of your audience, but I'm amazed by how many people still have no idea how to manage their own newsletter.

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Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 04.17.2012

Read More: Facebook Marketing, Facebook Timeline, Social Media Strategy, Small Business Marketing, Social Media Marketing, Social Media, Social Networking, Marketing, Marketing Tips, Facebook, Business News
Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

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The Power of a Pin: Why Pinterest Is a Game Changer

Penny C. Sansevieri | Posted 04.08.2012

Read More: Pinterest Account, Entrepreneurship, Small Business Marketing, Pinterest, Business Marketing, Small Business News
Penny C. Sansevieri

Pinterest is a fun, if not highly addictive way, to start marketing. Still not sure what to do on Pinterest? Then get started by following others in your industry and get a sense of what they're doing.

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WATCH: Awesome Craigslist Pranks

The Huffington Post | Nate C. Hindman | Posted 03.28.2012

Read More: Craigslist Videos, Video, Replyboard, Dollar Shave Club, Digital Video Marketing, Replyboard Videos, Craigslist, Craigslist Pranks, Startups, Small Business News and Trends, Small Business Marketing, Small Business News

A new Seattle-based startup called Replyboard has taken customer outreach to a whole new level. Replyboard, a service that aims to help people vet ...

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How to Market Your Fan Page With the New Facebook Changes

Penny C. Sansevieri | Posted 05.27.2012

Read More: New Facebook Timeline, Marketing, Entrepreneurs, Facebook, Small Business Marketing, New-Facebook-Pages, Business News
Penny C. Sansevieri

Starting on March 30, Fan Pages on Facebook will be undergoing big changes, and if you aren't sure what's going to happen to your Fan Page you should know that the changes are pretty significant. I've asked our Facebook expert Amy Porterfield to share some insights into these changes.

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No Marketing Budget? Social Media May Be The Answer

The Huffington Post | Rieva Lesonsky | Posted 02.27.2012

Read More: Survey Says, Staples Commercial, Staples National Small Business Survey, Staples Small Business Contest, Staples, Small Business News and Trends, Small Business Marketing, Small Business TV Commercial, Small Business News

Small-business owners are feeling good about their future, with 70 percent saying they are "optimistic," according to the sixth-annual Staples Nationa...

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The Importance of Social Proof

Penny C. Sansevieri | Posted 04.01.2012

Read More: Online Promotion, Small Business Marketing, Social Media Marketing, Internet Marketing, Social Media, Business News
Penny C. Sansevieri

Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie. When you put an article or blog post out there that gets a lot of buzz, you know you've hit your mark.

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Social Media Marketing: A Quick Guide To Getting Started

The Huffington Post | Alicia Ciccone | Posted 01.30.2012

Read More: Social Media, Small Business News and Trends, Social Media Chart, Flowtown, How to Social Media, Small Business Marketing, Social Media Marketing, Small Business News

While President Obama tweets from the Oval Office and McDonald's documents the very farm that grows its potatoes on YouTube, many small-business owner...

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The Myth About Being "Liked" (on Facebook)

Penny C. Sansevieri | Posted 03.20.2012

Read More: Marketing, Entrepreneurs, Facebook Marketing, Small Business Marketing, Social Media Marketing, Business News
Penny C. Sansevieri

With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.

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Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 03.14.2012

Read More: Websites, Small Business, Search Engine Optimization, Seo, Small Business Marketing, Technology News
Penny C. Sansevieri

If you're ready to get more traffic to your site (and who isn't?), just throwing up a website won't cut it. Here's a quick guide for getting more quality visitors to your website!

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The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 03.11.2012

Read More: Marketing, Small Business, Business Marketing Tips, Publicity, Small Business Marketing, Social Media Marketing, Public Relations, Business News
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

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What Is Small Businesses' Top New Year's Resolution?

The Huffington Post | Rieva Lesonsky | Posted 12.27.2011

Read More: Small Business News and Trends, Survey Says, New Years Resolution Small Business, New Years Resolution 2012, Small Business Marketing, Small Business News

More than half (57 percent) of small businesses' top New Year's resolution is to expand marketing to attract more customers, according to the latest I...

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Small Businesses Get Social For 2012

The Huffington Post | Rieva Lesonsky | Posted 12.14.2011

Read More: Survey Says, SMB Business Perspectives, GrowBiz Media, Small Business News and Trends, Zoomerang Online Surveys and Polls, Small Business Marketing, Social Media Marketing, Small Business Social Media, Small Business News

Small businesses are finally getting comfortable using social media for marketing purposes, according to SMB Business Perspectives, a new survey condu...

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3 Reasons To Use It Google Plus For Businesses

Reuters | Posted 12.07.2011

Read More: Google, Google Plus Business, Small Business, Online-Adversting, Google-Plus-Business-Pages, Google Plus, Google+, Small Business News and Trends, Marketing, Small Business Marketing, Video, Small Business News

(By Andrew Chow - Reuters) Google Plus for businesses has finally opened its doors. The world's most visited website has announced the grand openin...

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Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012

Read More: Small Business Branding, Small Business, Apple, Brand, Small Business Advice, Dell, Slidepollajax, Marketing, Branding, Coca Cola, Customers, Small Business Marketing, Small Business News
Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.

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Groupon Rewards Program: The Top 3 Things Merchants Misunderstand

Seth Priebatsch | Posted 12.20.2011

Read More: Customer Loyalty, Small Business, Groupon IPO, Daily Deals, Groupon Rewards, Groupon, Startup, Startups, Merchants, Levelup, Customer, Scvngr, Technology, Small Business Marketing, Small Business News
Seth Priebatsch

Never one for subtle movements, Groupon's come out swinging at loyalty. Unfortunately for Groupon, just shouting "loyalty" a bunch of times doesn't make it true. My message to merchants is this: Don't fall for this latest daily deal [Grou]Ponzi scheme.

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10 Tips to Make Your Booth Stand Out at a Trade Show

Scott Gerber | Posted 12.18.2011

Read More: Stand Out, Slidepollajax, Yec, theyec.org, Booths at Trade Shows, Trade Shows, Young Entrepreneur Council, Make Your Product Stand Out, Small Business, Startup, Startups, Small Business Trade Show, Small Business Marketing, Small Business News
Scott Gerber

I'm about to unveil my new business idea at a trade show. How can I get peoples' attention and attract them to my booth?

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How to Social Bookmark Your Small Business Blog

Karen Leland | Posted 12.13.2011

Read More: Blogs, Small Business, Social Networking, Stumble-Upon, Reddit, Small Business Blog, Digg, Social Bookmarking, Small Business Marketing, Small Business News
Karen Leland

"If you write it, they will come." Well, at least that's what all those small businesses that start a blog in the hope of driving hoards of potential customers to their site anticipate will happen.

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Small Business CFOs: Do You Need One?

Janine Popick | Posted 12.13.2011

Read More: Small Business, Groupon, Chief Financial Officer, Ceos, Cfo, Bookkeeper, Accountant, Small Business Revenue, Venture Capital, Small Business Marketing, Small Business Venture Capital, Small Business News
Janine Popick

It's a growing pain that many small businesses have. Company founders and CEOs are rarely equipped to handle financing strategies, budgets and dealing with investors. But bringing on a chief financial officer is not cheap.

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Mobile Marketing: 5 Ways to Make Sure Your Business Doesn't Get Left Behind

Claire Hughes Johnson | Posted 12.12.2011

Read More: Smartphone, Mobile Marketing, Promotions, Small Business, Small Business Promotions, Mobile, Small Business Advertising, Small Business Mobile, Small Business Marketing, Google, Small Business News
Claire Hughes Johnson

Smart businesses are already advertising on smartphones, here's how not to get left behind.

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How To Turn Your Customers Into Fans

Lou Imbriano | Posted 11.26.2011

Read More: New England Patriots, Sports, Small Business, Entertainment, Winning the Customer, Small Business Fans, Small Business Marketing, Sports Marketing, Small Business News
Lou Imbriano

As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most "mainstream" b...

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Don't Do Marketing. Become A Thought Leader.

Brad Feld | Posted 11.23.2011

Read More: Startup Marketing, Foundry Group, Thought Leadership, Small Busines, Marketing, Startups, Gnip, Small Business Marketing, Small Business News
Brad Feld

One of the jokes in my little universe is that "every time I hear the word 'marketing' I throw up a little in my mouth."

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