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Small Business Marketing

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2015 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

What Everyone Else is Doing in Marketing and What You Should Do Differently

Jonha Revesencio | Posted 06.23.2015 | Business
Jonha Revesencio

You need to find something that sets your business apart and makes it unique. So just how do you do this? You have already created a website, social media accounts and plenty of buzz. What else can you do?

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.26.2015 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

Spend an Hour a Day to Win Customers on Twitter

Melinda Emerson | Posted 06.22.2015 | Business
Melinda Emerson

We know that time for a small business owner is a precious and limited commodity. Focusing on one platform at a time is the best way to reap real benefits from using social media to market your business.

3 Things Will Smith Can Teach You About Content Marketing

Sajeel Qureshi | Posted 05.19.2015 | Small Business
Sajeel Qureshi

When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.

Predicting the Future Google

Josh Gershonowicz | Posted 05.18.2015 | Business
Josh Gershonowicz

While these changes will certainly take time and a multitude of other shifts will happen in the meantime, it's always good to keep a pulse on where Google is going. It effects us all, for better and for worse.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

Go Local

Josh Gershonowicz | Posted 05.05.2015 | Small Business
Josh Gershonowicz

One of the most efficient and cost-effective decisions a small business can make is to invest in their community by joining their local chamber of ...

5 Marketing Tools for the Budget Savvy Entrepreneur

Nancy Laws | Posted 05.04.2015 | Business
Nancy Laws

The "lightbulb" moment for every entrepreneur is incredible. After years of searching for the right business idea, you have finally struck gold with an innovative idea that will transform your industry.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 05.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

Marketing: The Secret That Can Be Stopping Your Success

Tova Payne | Posted 05.11.2015 | Small Business
Tova Payne

Television's notorious for selling us the climax: there's always suspense and the cleverly crafted tease to keep us on the edge of our seat. What Hollywood's been doing is what marketing does, and these days marketing courses are doing and teaching these very things.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

8 Sales and Marketing Questions to Help Your Business Systematically Scale

David Finkel | Posted 04.01.2015 | Business
David Finkel

One place that Klayton got bogged down was that he, personally, was involved in roughly half of his company's sales. Here are eight questions to help you map out some simple first steps to start to remedy this situation so that your company is primed to grow -- systematically.

Website Marketing Plan - Putting the Pieces Together

Bradley Glonka | Posted 04.01.2015 | Small Business
Bradley Glonka

There is always something new, better, and more interesting to do with your website, like geo-expansion and mini-sites. The options available to you represent the joy and the pain of having an online presence.

32 Effective Formats to Package Your Systems

David Finkel | Posted 09.25.2015 | Business
David Finkel

Have you ever been frustrated that your staff has ignored the step-by-step systems you created to lead them through a defined process? Well maybe the problem isn't with your staff, but instead it lies with how you packaged the process you created.

3 Marketing Tactics Your Small Business Must Stop in 2015

Rochelle Sanchirico | Posted 03.08.2015 | Small Business
Rochelle Sanchirico

Small business owners, here are three things you should cut out in the new year to save you precious time and money without sacrificing growth.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Five Ways to Make Holiday Marketing a Year Round Activity

Court Cunningham | Posted 02.12.2015 | Small Business
Court Cunningham

Here are five ways that you can focus on improving business during the holiday season, and tips on how to continue these activities even after every gift has been opened and the leftovers are gone.

How Social Media Experts Are Killing You Softly

Sajeel Qureshi | Posted 12.28.2014 | Small Business
Sajeel Qureshi

Marketing agencies and social media 'experts' have you tricked into thinking social media is rocket science. It isn't. Here is why you need to stop paying for social media experts.

Finding Your Truth in Your Business

Mercedes Maidana | Posted 12.27.2014 | Small Business
Mercedes Maidana

You are the only one who knows your truth. You know at what pace you like to work. You know how goal setting works best for you.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 10.23.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

The 5 Biggest Small Business Marketing Mistakes

Melinda Emerson | Posted 10.19.2014 | Small Business
Melinda Emerson

Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.