Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.
Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.
Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.
You need to find something that sets your business apart and makes it unique. So just how do you do this? You have already created a website, social media accounts and plenty of buzz. What else can you do?
We know that time for a small business owner is a precious and limited commodity. Focusing on one platform at a time is the best way to reap real benefits from using social media to market your business.
When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.
While these changes will certainly take time and a multitude of other shifts will happen in the meantime, it's always good to keep a pulse on where Google is going. It effects us all, for better and for worse.
Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.
The "lightbulb" moment for every entrepreneur is incredible. After years of searching for the right business idea, you have finally struck gold with an innovative idea that will transform your industry.
Television's notorious for selling us the climax: there's always suspense and the cleverly crafted tease to keep us on the edge of our seat. What Hollywood's been doing is what marketing does, and these days marketing courses are doing and teaching these very things.
One place that Klayton got bogged down was that he, personally, was involved in roughly half of his company's sales. Here are eight questions to help you map out some simple first steps to start to remedy this situation so that your company is primed to grow -- systematically.
There is always something new, better, and more interesting to do with your website, like geo-expansion and mini-sites. The options available to you represent the joy and the pain of having an online presence.
Have you ever been frustrated that your staff has ignored the step-by-step systems you created to lead them through a defined process? Well maybe the problem isn't with your staff, but instead it lies with how you packaged the process you created.
The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.
The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.