Television's notorious for selling us the climax: there's always suspense and the cleverly crafted tease to keep us on the edge of our seat. What Hollywood's been doing is what marketing does, and these days marketing courses are doing and teaching these very things.
One place that Klayton got bogged down was that he, personally, was involved in roughly half of his company's sales. Here are eight questions to help you map out some simple first steps to start to remedy this situation so that your company is primed to grow -- systematically.
There is always something new, better, and more interesting to do with your website, like geo-expansion and mini-sites. The options available to you represent the joy and the pain of having an online presence.
Have you ever been frustrated that your staff has ignored the step-by-step systems you created to lead them through a defined process? Well maybe the problem isn't with your staff, but instead it lies with how you packaged the process you created.
The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.
The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.
In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads.
Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.