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Small Business Marketing

Avoid The Deadly Sameness Trap

Michelle L Evans | Posted 02.10.2016 | Business
Michelle L Evans

Have you ever been to Seattle? I've lived here nearly all my life. It's the land where Starbucks was born and coffee shops are a dime a dozen. (N...

4 Visual Post Ideas To Boost Facebook Engagement

Ian Mills | Posted 02.05.2016 | Business
Ian Mills

Humans are sensory beings. Our experience and response to the world around us relies heavily on our senses. In the absence of touch, smell or taste, w...

5 Successful Marketing Campaigns for Small Businesses

Genia Stevens, MBA | Posted 01.22.2016 | Business
Genia Stevens, MBA

Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity. Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.

The One Thing

Franziska Iseli-Hall | Posted 12.27.2015 | Business
Franziska Iseli-Hall

I was munching on some fresh mango at breakfast in Costa Rica a few weeks ago when one of my dear friends asked, 'what were some of your favourite learnings from the conference'.

Here's Why You Should Collect Email Addresses

Josh Gershonowicz | Posted 12.17.2015 | Business
Josh Gershonowicz

As a marketer, you should never tune out new ways to generate business leads. The moment you become complacent about your advertising is the moment your business starts dying.

Keep on chopping! Why it's critical to give your advertising time.

Josh Gershonowicz | Posted 12.10.2015 | Business
Josh Gershonowicz

Advertising is a lot like chopping down a tree. Unless you're Paul Bunyan, you're probably not going to bring the tree down with one swing of the ax...

The Season Is Changing -- Should Your Marketing Plan Adjust As Well?

Josh Gershonowicz | Posted 12.03.2015 | Business
Josh Gershonowicz

Year after year, it seems like marketers not only do the same thing, but say the same thing. There's a method behind the madness, though: seasonal marketing works. As fall winds down and winter comes into focus, now is the best time to refocus your marketing approach.

Using Text to Boost Holiday Sales for Your Small Business

Marcos J. Menendez | Posted 11.17.2015 | Small Business
Marcos J. Menendez

If you're looking for a low-cost way to reach your customers during the holidays, consider text message marketing. According to research, coupons se...

Slow Marketing -- What Are You Waiting For?

Becs Miller | Posted 10.22.2015 | Business
Becs Miller

I've started noticing a trend. Increasingly in the world of business, and especially among online entrepreneurs, coaches are touting get-rich-quick schemes to help you reach that all-hallowed 6-figures in 6 minutes flat.

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2015 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.24.2015 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.

What Everyone Else is Doing in Marketing and What You Should Do Differently

Jonha Revesencio | Posted 06.23.2015 | Business
Jonha Revesencio

You need to find something that sets your business apart and makes it unique. So just how do you do this? You have already created a website, social media accounts and plenty of buzz. What else can you do?

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.26.2015 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

Spend an Hour a Day to Win Customers on Twitter

Melinda Emerson | Posted 06.22.2015 | Business
Melinda Emerson

We know that time for a small business owner is a precious and limited commodity. Focusing on one platform at a time is the best way to reap real benefits from using social media to market your business.

3 Things Will Smith Can Teach You About Content Marketing

Sajeel Qureshi | Posted 05.19.2015 | Small Business
Sajeel Qureshi

When you think of Will Smith, you either think of a guy rapping about the niceties of Miami, or on the silver screen blasting aliens. What you really should be thinking about is a guy that mastered content marketing. Here's why Will Smith is a content marketing expert.

Predicting the Future Google

Josh Gershonowicz | Posted 05.18.2015 | Business
Josh Gershonowicz

While these changes will certainly take time and a multitude of other shifts will happen in the meantime, it's always good to keep a pulse on where Google is going. It effects us all, for better and for worse.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

Go Local

Josh Gershonowicz | Posted 05.05.2015 | Small Business
Josh Gershonowicz

One of the most efficient and cost-effective decisions a small business can make is to invest in their community by joining their local chamber of ...

5 Marketing Tools for the Budget Savvy Entrepreneur

Nancy Laws | Posted 05.04.2015 | Business
Nancy Laws

The "lightbulb" moment for every entrepreneur is incredible. After years of searching for the right business idea, you have finally struck gold with an innovative idea that will transform your industry.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 05.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

Marketing: The Secret That Can Be Stopping Your Success

Tova Payne | Posted 05.11.2015 | Small Business
Tova Payne

Television's notorious for selling us the climax: there's always suspense and the cleverly crafted tease to keep us on the edge of our seat. What Hollywood's been doing is what marketing does, and these days marketing courses are doing and teaching these very things.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

8 Sales and Marketing Questions to Help Your Business Systematically Scale

David Finkel | Posted 04.01.2015 | Business
David Finkel

One place that Klayton got bogged down was that he, personally, was involved in roughly half of his company's sales. Here are eight questions to help you map out some simple first steps to start to remedy this situation so that your company is primed to grow -- systematically.

Website Marketing Plan - Putting the Pieces Together

Bradley Glonka | Posted 04.01.2015 | Small Business
Bradley Glonka

There is always something new, better, and more interesting to do with your website, like geo-expansion and mini-sites. The options available to you represent the joy and the pain of having an online presence.