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Small Business Marketing

Who Needs to Invest in Content Marketing?

Josh Gershonowicz | Posted 06.29.2016 | Business
Josh Gershonowicz

Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.

5 Ways to Get Attention To Your Business For Free

Megan Brame-Finkelstein | Posted 06.01.2016 | Business
Megan Brame-Finkelstein

Amazing traffic is more than SEO and visualizing success. It's about being anywhere your customers are and making it so easy to find you that they wouldn't think of going anywhere else.

The Marketing Advantages of Being a Small Business

Shari Medini | Posted 05.26.2016 | Business
Shari Medini

Many small businesses don't have designated marketing staff or much of a marketing budget, but that doesn't mean that you can't have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm.

12 Ways to Repurpose Your Best Business Content

Dequiana Jackson | Posted 05.20.2016 | Business
Dequiana Jackson

Let's say you just conducted a one-hour teleseminar. It got great reviews from all who attended. You post up the replay for those who couldn't make it and move on to something else. No! Reuse that content instead. Here are 12 ways you can do it

How to Best Market on Facebook for Free

Josh Gershonowicz | Posted 05.20.2016 | Business
Josh Gershonowicz

A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and "poking" their friends, the social media platform is now available to people of all ages, all over the world.

Mobilegeddon 2.0 and Why You Should Make the Move to Responsive

Ariel Rule | Posted 05.12.2016 | Business
Ariel Rule

In April of last year, Google released an update that was a push for a mobile-friendly user experience. This update gave favor to sites in mobile search that had incorporated responsive design by ranking them above others that had not.

Your Love For Your Work Should Feel Like a 90s Slow Jam

Amber Hurdle | Posted 04.25.2016 | Business
Amber Hurdle

So here is the tip of the year to eliminate that big hairy stress ball: When you get super clear on what you do best and how you do it uniquely, there is no competition. There's just a best fit for your businesses and the niche you attract.

Results vs. Creativity: Which Approach Should Your Business Take?

Josh Gershonowicz | Posted 04.19.2016 | Business
Josh Gershonowicz

Every company needs a vision. From organizational hierarchy to employee culture, most major decisions should be informed by the overarching vision tha...

Is your website working?

Josh Gershonowicz | Posted 03.29.2016 | Business
Josh Gershonowicz

In an earlier blog, we covered the importance of Google Analytics as it relates to your website. Google Analytics holds the power to strengthen your m...

5 Digital Marketing Ideas for Construction Companies

Daniel Scalco | Posted 03.18.2016 | Business
Daniel Scalco

If you're an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it's constantly changing - because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet.

How to Attract and Keep Great Content Marketing Talent

Ian Mills | Posted 03.04.2016 | Business
Ian Mills

Content marketing is one of the cornerstones of effective online marketing for any type of business. It's an exciting time to be a content marketer. T...

Is Social Media Marketing Still Relevant?

Josh Gershonowicz | Posted 03.04.2016 | Business
Josh Gershonowicz

Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.

It Pays to Be Nice: How to Create Must-Read Content

Ian Mills | Posted 02.25.2016 | Business
Ian Mills

Are you spending countless hours clacking away at your keyboard, publishing blog posts and articles and getting nothing in response except the sound of crickets? Here are a few tricks of the trade to help you to create content that your customers will be clamoring to read.

Avoid These 5 Mistakes Small Businesses Make with Their Sweepstakes and Contests

Marcos J. Menendez | Posted 02.12.2016 | Business
Marcos J. Menendez

Travel, electronics, dinners for two... everyone finds it exciting to win something. And as small business owners, we love to create excitement around our products with sweepstakes and contests. But when the excitement is over, do you get the results you expected?

Avoid The Deadly Sameness Trap

Michelle L Evans | Posted 02.10.2016 | Business
Michelle L Evans

Have you ever been to Seattle? I've lived here nearly all my life. It's the land where Starbucks was born and coffee shops are a dime a dozen. (N...

4 Visual Post Ideas To Boost Facebook Engagement

Ian Mills | Posted 02.05.2016 | Business
Ian Mills

Humans are sensory beings. Our experience and response to the world around us relies heavily on our senses. In the absence of touch, smell or taste, w...

The One Thing

Franziska Iseli-Hall | Posted 12.27.2015 | Business
Franziska Iseli-Hall

I was munching on some fresh mango at breakfast in Costa Rica a few weeks ago when one of my dear friends asked, 'what were some of your favourite learnings from the conference'.

Here's Why You Should Collect Email Addresses

Josh Gershonowicz | Posted 12.17.2015 | Business
Josh Gershonowicz

As a marketer, you should never tune out new ways to generate business leads. The moment you become complacent about your advertising is the moment your business starts dying.

Keep on chopping! Why it's critical to give your advertising time.

Josh Gershonowicz | Posted 12.10.2015 | Business
Josh Gershonowicz

Advertising is a lot like chopping down a tree. Unless you're Paul Bunyan, you're probably not going to bring the tree down with one swing of the axe....

The Season Is Changing -- Should Your Marketing Plan Adjust As Well?

Josh Gershonowicz | Posted 12.03.2015 | Business
Josh Gershonowicz

Year after year, it seems like marketers not only do the same thing, but say the same thing. There's a method behind the madness, though: seasonal marketing works. As fall winds down and winter comes into focus, now is the best time to refocus your marketing approach.

Using Text to Boost Holiday Sales for Your Small Business

Marcos J. Menendez | Posted 11.17.2015 | Small Business
Marcos J. Menendez

If you're looking for a low-cost way to reach your customers during the holidays, consider text message marketing. According to research, coupons sent...

Slow Marketing -- What Are You Waiting For?

Becs Miller | Posted 10.22.2015 | Business
Becs Miller

I've started noticing a trend. Increasingly in the world of business, and especially among online entrepreneurs, coaches are touting get-rich-quick schemes to help you reach that all-hallowed 6-figures in 6 minutes flat.

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

4 Ways to Cater to Your Email Marketing Audience

NextAdvisor.com | Posted 09.18.2015 | Business
NextAdvisor.com

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.22.2016 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.