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Small Business Social Media

Is Social Media Marketing Still Relevant?

Josh Gershonowicz | Posted 03.04.2016 | Business
Josh Gershonowicz

Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.

It's Not Facebook, It's You: Social Media for Business

Casey Cavanagh | Posted 05.13.2016 | Business
Casey Cavanagh

The problem many business owners face is not that Facebook and other platforms are ineffective -- just that, typically, their approach to it is. It isn't enough to create a Facebook page, schedule posts, sit back and hope the following comes.

Why Your Small Business Needs a Social Media Policy For Your Employee Handbook

Margaret Jacoby | Posted 03.01.2015 | Business
Margaret Jacoby

Creating a clear-cut policy lets your employees know what behaviors are acceptable and what behaviors could result in disciplinary action up to termination.

10 Social Media Mistakes That Could Be Hurting Your Brand

| John Boitnott | Posted 09.26.2014 | Small Business

As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to...

Counting Your Facebook Fans? Here's Why This Small Biz Doesn't Bother

Jennifer Goforth Gregory | Posted 11.05.2013 | Small Business

Sarah Endline, founder of the New York City-based natural chocolate company, Sweetriot, was using social media to connect with her customers even befo...

How Small Businesses Can Grow Engagement on Twitter

John Rampton | Posted 01.23.2014 | Business
John Rampton

When it comes to successful social media marketing, engagement with a few loyal users is more important than having thousands of followers that don't interact with your content.

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

What You Can Learn From These 7 Small Businesses That Are Killing It On Twitter

Posted 10.30.2013 | Small Business

If you're a small business owner, you've no doubt already spent some time stressing about what to say on Twitter... or whether to say anything at all....

Social Media as a Stored Value Currency

Ingrid Sanders | Posted 05.29.2013 | Small Business
Ingrid Sanders

If you are a small business owner and are not a regular contributor to the primary social networks, you are likely missing out.

11 Social Media Mistakes You Don't Even Know You're Making

Heather Dugan | Posted 01.08.2013 | Small Business
Heather Dugan

Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.

Social Media Suicide

M.J. Rose | Posted 12.26.2012 | Books
M.J. Rose

For every E.L. James who climbed her way to stardom on fan fiction message boards, there are dozens of authors who exhaust social media outlets (and themselves) and get almost nothing out of it.

Five Ways Small Businesses Can Make the Most of Facebook

Brian Honigman | Posted 12.19.2012 | Small Business
Brian Honigman

Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.

How to Build Your Small Business Customer Base

Melinda Emerson | Posted 09.05.2012 | Small Business
Melinda Emerson

As a business owner, you should always be on the hunt for new customers and seeking methods to bring them to your door. I offer you these tips that will help you keep your business out in front of your target customers.

5 Social Media Marketing Myths: Busted!

Evanne Schmarder | Posted 08.18.2012 | Small Business
Evanne Schmarder

While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur.

Corporate America's Facebook FAIL

The Huffington Post | Rieva Lesonsky | Posted 02.23.2012 | Small Business

Although 48 of the top 50 brands in the latest A.T. Kearney Social Media Study have Facebook pages, the way they use these pages is falling far short ...

Will Social Media Replace Other Means Of Customer Service?

The Huffington Post | Rieva Lesonsky | Posted 02.06.2012 | Small Business

Do you think communicating with customers via social media is a fad? Well, customers don't. In a new study commissioned by Conversocial and conducted ...

Small Businesses Get Social For 2012

The Huffington Post | Rieva Lesonsky | Posted 12.14.2011 | Small Business

Small businesses are finally getting comfortable using social media for marketing purposes, according to SMB Business Perspectives, a new survey condu...

Most Small Businesses 'Hate' Groupon

The Huffington Post | Rieva Lesonsky | Posted 11.21.2011 | Small Business

Seventy percent of small-business owners hate Groupon, according to a new survey by email and social media marketer iContact. But while Groupon was na...

Who's Really Checking In On Foursquare?

The Huffington Post | Rieva Lesonsky | Posted 10.18.2011 | Small Business

Who's checking in to location-based services like Foursquare and Gowalla? It's not who you think. Where are consumers going to look for deals? It's no...