If we have both financial success and personal joy in our lives, we can be unstoppable as entrepreneurs. But the fact is, there are far too many business owners out there who are hugely successful but extremely miserable. I've been there myself.
These days the internet is full of lofty promises and many of them are coming from Coaches, Consultants and Experts. As consumers, how can we distinguish where attraction marketing crosses into that gray zone of misrepresentation - or worse - flat out lying?
Goal achievement is powerful for the small business entrepreneur. It fuels and sustains the growth of your business. It moves your small business forward. More importantly, goal achievement energizes the central component in your entrepreneurial success, you.
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.
This week I met Mr. Eric McLean, a mobile notary public here in Atlanta, Ga. who came by my office to have me sign some documents. As we signed documents I asked a fairly simply question -- "Eric, how did you become a notary?"
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?