As National Small Business Week draws to a close, there is no time like the present to reflect on the advice I've collected, from life experiences and an incredibly supportive mentor base, in my years as the founder and president of a digital marketing agency.
If you hadn't heard yet, May 4th-8th is National Small Business Week! At Constant Contact, every week is Small Business Week. But we especially love this week for the national spotlight it shines on small businesses.
I'll begin where the majority of successful entrepreneurs begin--"follow your passion." It may be a shopworn phrase, but this advice is as valid today for how to succeed in business as it was a hundred years ago, and it has certainly proven true for me.
Wearing the hats of Babson faculty member, Academic Director of Goldman Sachs 10,000 Small Businesses, and federally appointed member of the SBA's advisory board for the SBDC programs, this night just really worked.
While marketing and promotion strategies can accomplish the first two, are small businesses really doing enough to protect their customers' data and reassure them that their personal information is safe?
If I had one request for leaders during this Small Business Week, it would be for successful businesspeople -- those with assets, experience and networks - to encourage a small business owner to embrace audacity and think big.
The American shopper has drastically changed their habits in just a few years. People are mobile and so are their shopping behaviors whether they are paying online, at home, walking down the street or in the physical store.
It's the big companies in this country that are truly the engines of our economic growth. It may be politically correct to celebrate the little guy. But it's the big guy who should be receiving the attention.
Even as recent headlines detail yet one more investment debacle at a behemoth Wall Street bank, small businesses and credit unions continue to carry the water for America's communities and ultimately, our entire nation's economic well-being.