What's your workplace mantra? For Apple employees it's "Think different." For Kinko's, it's apparently "I can't help you with that." New York startup Shelby.tv just emerged from a process of defining their own.
Old-school marketing was about persuading clients, pushing them as to why they should hire you or buy your product. New-style marketing is about inspiring potential customers to come out and play, pulling them toward you -- of their own free will.
Instead of following a career path filled with time sheets and supervisors, they've decided to create their own stream of income. These couples are committed to each other and they are living proof that two heads are better than one in love and in business.
Warren Buffet is one of the world's wealthiest men, but spends like a struggling middle class professional. Although we can't all be worth billions, we can all learn from his example of spending less than he earns.